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Trade Show Staff Training

4.2 rating
4.2 (5)
Total Registration Fee:

$32.00

30-Day Money-Back Guarantee

Learning Method

Self-paced

Course Length

1.5 hours

Number of Modules

10

Language

English

Narrated

Yes

Certificate Awarded

Yes

Course introduction:

Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

  • Recognize effective ways of preparing for a trade show
  • Know essential points to setting up a booth
  • Know the Dos and Don’ts behaviors during the show
  • Acknowledge visitors and welcome them to the booth
  • Engage potential customers and work towards a sale
  • Wrap up the trade show and customer leads
30-Day Money-Back Guarantee

Course content:

  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting up a Schedule
  • Connect with Attendees
  • Case Study
  • Assessment
  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Assessment
  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Assessment
  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
  • Assessment
  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Assessment
  • Know the Answer
  • Engage with Qualifying Questions
  • Body Language
  • Listening Skills
  • Case Study
  • Assessment
  • Prospects
  • Time Wasters (Catch and Release)
  • Press
  • Competitors
  • Case Study
  • Assessment
  • Start With an Open-Ended Question
  • Record all Prospect Information
  • Be Specific with Your Message
  • Get a Commitment
  • Case Study
  • Assessment
  • Having a Welcoming Environment
  • The Dos and Don’ts of Business Cards
  • Observational Skills
  • When Not in the Booth
  • Case Study
  • Assessment
  • Review Information and Rank Your Leads
  • Follow Up with Your Leads
  • Send Information Promptly
  • Lessons Learned
  • Case Study
  • Assessment

The 30-Day Money-Back Guarantee is our way of ensuring your complete satisfaction with our courses. If you are not satisfied with our courses, let us know within 30 calendar days of purchase, and we will give you a full refund. No questions asked!

Course Rating

4.2 rating
4.2 (5)
Excellent40%
Very good40%
Average20%
Poor0%
Terrible0%

Student Feedback

No Title

5.0 rating
4 months ago

This course is a must for L&D professionals in companies that participate in trade shows. It gave me so many ideas on how employees could be developed so that they are most effective in trade shows.

Shabana311

No Title

4.0 rating
5 months ago

I benefited from this course a lot. The modules are helpful in explaining various topics. The case scenarios are good and entertaining. Two thumbs up!

Shadi21

No Title

3.0 rating
5 months ago

Excellent course. The information is well-researched and structured into modules quite well. You can pause the course and resume later. That certainly helped me. The narration is a plus! I recommend it.

1Meeraa32

No Title

4.0 rating
5 months ago

Perfect course. Exactly what I was looking for. Certainly worth the money. The examples are animated and nice. The questions are good and challenging. Good platform for elearning.

Debbyy_R

No Title

5.0 rating
15 months ago

Very informative with all the material provided and speaking tone. I was engaged and learned new perspectives I didn’t consider before. I am very happy with this purchase.

Brdswee_22

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