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The Principles of Effective Marketing

4.2 rating
4.2 (5)
Total Registration Fee:

$42.00

30-Day Money-Back Guarantee

Learning Method

Self-paced

Course Length

1.5 hours

Number of Modules

10

Language

English

Narrated

Yes

Certificate Awarded

Yes

Course introduction:

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.
30-Day Money-Back Guarantee

Course content:

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Assessment
  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Assessment
  • Guerrilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Assessment
  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Assessment
  • The Marketing Pitch
  • Sell Value, Not the Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Assessment
  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study
  • Assessment
  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study
  • Assessment
  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study
  • Assessment
  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study
  • Assessment
  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study
  • Assessment

The 30-Day Money-Back Guarantee is our way of ensuring your complete satisfaction with our courses. If you are not satisfied with our courses, let us know within 30 calendar days of purchase, and we will give you a full refund. No questions asked!

Course Rating

4.2 rating
4.2 (5)
Excellent40%
Very good40%
Average20%
Poor0%
Terrible0%

Student Feedback

No Title

5.0 rating
1 month ago

This course is AWESOME!! Full of new and useful information, so much to learn and apply in day to day life.

Sabash3Mer

No Title

5.0 rating
3 months ago

This course is really amazing. The assessments make it more fun to do and use what you learnt in the module to actually practice. Really love it. THANK YOU ELEARNALL.

LincolnWeggi1

No Title

4.0 rating
4 months ago

I would give it 4 stars. Great course but I wish it’s a bit longer and has more real-life examples.

Brdswee_22

No Title

3.0 rating
5 months ago

Thank you. I learned so much from this course. I would recommend it to my colleagues and others as well.

Kris_Reese

No Title

4.0 rating
8 months ago

Yes I benefited from this course. All 10 modules were informative and the animated case scenarios are helpful as well. I think the course could be a bit longer.

StevoMires

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