Trade Show Staff Training

Categories: Human Resources
Includes lifetime access

Course Overview

Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

Recognize effective ways of preparing for a trade show
Know essential points to setting up a booth
Know the Dos and Don’ts behaviors during the show
Acknowledge visitors and welcome them to the booth
Engage potential customers and work towards a sale
Wrap up the trade show and customer leads