Mastering Prospecting and Lead Generation

Categories: Marketing & Sales
Includes lifetime access

Course Overview

Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as tedious and only engage in the bare minimum. By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

Identify prospects
Implement both traditional and new marketing methods
Use the pipeline effectively
Educate customers
Track activity and make adjustments as needed