Media and Public Relations

Categories: Marketing & Sales
Includes lifetime access

Course Overview

In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.

Research has consistently demonstrated that when clear goals are associated with learning that the learning occurs more easily and rapidly. With that in mind, let’s review our goals for today.
By the end of this course, you will be able to:

Network for success
Manage “Meet and Great” opportunities
Dress for success
Write effectively
Set goals
Manage media relations
Plan issue and crisis communication
Use social media
Deliver effective employee communication