Internet Marketing Fundamentals

Categories: Marketing & Sales
Includes lifetime access

Course Overview

The Internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of Internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful Internet marketing techniques.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

Know how to conduct market research
Develop a workable Internet marketing campaign
Recognize your target market
Understand your brand
Grasp SEO and website characteristics
Find and capture leads